Workpath is a platform that provides team management, streamlined communication, and acess to a labor network for mobile healthcare providers. My work as UI/UX lead involves everything from designing and developing the marketing website to working on innovations and features inside the platform.
The 2.0 version of the marketing site was launched in winter of 2019. I'm now involved in planning for a new release of the customer platform.
I redesigned the Event Farm marketing site and brand, and worked to dramatically improve UX inside the platform. Also, I worked as part of a small team to design, copywrite, and develop large-scale landing page campaigns—including back-of-house planning and service mapping to make campaign funnels work.
These efforts helped Event Farm to be recently acquired (July 2019) by Membersuite.
At Custom Ink, I was responsible for leading a small team of designers through iterations and improvements to several major products. We worked to improve the shopping experience inside the Custom Ink catalog, and make better hierarchical sense of product attributes like size, color, and availability. We used interviews with current and past customers, as well as cold interviews, to help give direction to our efforts.
I was also heavily involved in a major redesign of the Custom Ink brand and homepage, creating a styleguide and usage rules, selecting type pairings, etc. I also lead an effort to turn the Custom Ink "parts bin" of developer-focused UI assets into a more general purpose design system.